Orange UK removes unlimited tag off its mobile broadband packages

Mobile broadband provider, Orange will offer its pay monthly packages with clearly specifed monthly caps instead of vague ‘unlimited’ data allowances that often tend to confuse most customers.

One of the mobile internet consumers survey has showed that many subscribers do not know anything about monthly download limit or fair usage policy details of their providers.

O2 and 3 Mobile have already removed ‘unlimited’ tags off their mobile broadband offers after advertising regulator, Advertising Standards Authority (ASA) has reported its intention to look into the unrealistic broadband speeds and vague ‘unlimited’ download claims of broadband suppliers that mislead the consumers.

Recent Ofcom survey has revealed that all broadband service providers do not volutarily provide the line speed details and important fair usage details to the customers during the early sign up process. The communications regulator has also announced new measures that will be implemented in 2011 to help the consumers to get the fair deals.