Virgin Media Cable adds 63600 broadband customers in Q4

UK’s fastest broadband provider and cable ISP, Virgin Media has reported another impressive, quarterly results.

According to the latest Q4 2009 numbers revealed by Virgin Media, the ISP’s total broadband base stands at 4,103,500 by the end of December, 2009, adding 76,100 new customers in the last quarter.

During the fourth quarter, Virgin cable broadband lines have increased by 63,600, while the ADSL broadband base has added 12,500 new customers.

Super-fast broadband products like 20Mbps and 50Mbps continue to show greater demand in the previous quarter, the report also shows.

More than a half a million Virgin Media customers now use its 20Mbps (XXL) or faster lines, as nearly half of the new customers prefer such super-fast products, the report suggests.

For instance, Virgin Media’s 50Mbps unlimited service has attracted 41,400 customers so far, particularly, the uptake has increased by 81% in last quarter as the provider has slashed its price to £28 per month.  

Seeing the growing demand for faster broadband services, Virgin Media also reports that it is keen on launching 100Mbps product by this year end, while its 200Mbps trial have been underway in selected trials.

Neil Berkett, the CEO of Virgin Media, says the new and existing customers continue to prefer higher value products such as super-fast broadband or competitively priced broadband bundles.

“This demand underpinned growth across all our product lines and record ARPU which, combined with stable churn, drove a 6% increase in consumer cable revenue and 55% free cash flow growth.” he continued.

More than half of Virgin Media’s customers (60.5%) have taken up to three services (broadband bundles that include broadband, TV and phone) while one in ten customers also add Virgin Mobile, thus using all the four services (quadplay).