Thousands of homes and businesses in Swindon can now connect to ultrafast internet, thanks to the latest rollout by Toob, a growing name in the UK’s broadband sector. The provider has officially launched its full-fibre broadband service in the town as part of its broader goal to bring high-speed, affordable internet to more communities across southern England.
Backed by a strategic network partnership with CityFibre, Toob is delivering symmetrical speeds of up to 900 Mbps—a significant leap over legacy copper-based broadband. The expansion marks a key milestone in the company’s regional deployment strategy and supports Toob’s mission to challenge the status quo of the UK broadband market.
High Performance Without Price Gimmicks
Toob’s broadband plan currently offers 900 Mbps download and upload speeds for just £25 per month, on an 18 month contract. The pricing is straightforward, with no in-contract price hikes, unlimited usage, free installation, and a Wi-Fi 6 router included at no extra cost.
By avoiding mid-contract rises and extra charges that often frustrate customers, Toob positions itself as a consumer-friendly alternative to traditional ISPs. It’s a compelling package, especially for homes with heavy internet usage—from streaming and gaming to remote working and video calls.
Full-Fibre, End-to-End
Toob’s broadband is powered by full-fibre technology, meaning fibre optic cables run all the way to the customer’s home or business—unlike FTTC (Fibre to the Cabinet) networks that rely on slower copper lines for the last mile. This ensures consistent speeds and low latency, regardless of the time of day or number of connected devices.
The company’s infrastructure expansion is built on a partnership with CityFibre, one of the UK’s largest independent fibre network builders. Through this collaboration, Toob taps into CityFibre’s growing gigabit-ready network to bring full-fibre coverage to towns and cities that have historically been underserved.
About Toob
Launched in 2019, Toob has quickly scaled its services across southern England, with coverage already live in cities like Southampton, Portsmouth, and Bournemouth. The Swindon deployment adds to its expanding reach, helping more households gain access to future-ready broadband.
Toob’s model is designed around simplicity, speed, and value—offering a single product at a fixed price, rather than confusing bundles or usage-based tiers. With the increasing demand for reliable home connectivity, Toob’s no-nonsense approach is proving popular among customers tired of inconsistent service and unclear pricing.
Supporting Digital Access and Inclusion
With every new town added to its network, Toob contributes to closing the digital divide—especially in areas where ultrafast internet has been lacking. By delivering consistent, gigabit-level speeds at a lower monthly cost than many competitors, the provider supports digital inclusion for families, students, remote workers, and small businesses alike.
For Swindon residents, this means a chance to upgrade from older, slower broadband services to a modern, high-capacity full-fibre connection that can easily handle growing digital demands.
Toob’s entry into Swindon reflects ongoing changes in the UK broadband sector, where newer providers are expanding into regions traditionally served by established operators. The use of full-fibre infrastructure, combined with fixed pricing models and simplified service offerings, is becoming more common as consumer demand for higher speeds and more reliable connectivity continues to grow. This development adds to the increasing availability of alternative broadband options in towns like Swindon.
