NOW Broadband and NOW TV Review

If you’re looking for one of the cheapest ways to get full fibre internet in the UK, NOW Broadband is worth a closer look. It’s Sky’s budget broadband brand, and the checkout is handled on Sky’s own site.

You’re essentially using Sky’s network and service, but at lower monthly prices, with fewer extras thrown in. Alongside broadband, NOW TV is available as a flexible streaming option, letting you add entertainment, cinema or sports passes on a rolling basis.

So, is NOW Broadband any good? Let’s dig into the deals, speeds, contracts, routers, and where NOW sits compared to Sky, Virgin Media, BT and the other big providers.

Now Broadband Review

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NOW Full Fibre 300

FTTP. Free setup
300Mb avg
24 moContract
£30per month

NOW Full Fibre 75

FTTP. Free setup
75Mb avg
24 moContract
£23per month

NOW Full Fibre 100

FTTP. Free setup
100Mb avg
24 moContract
£25per month

Availability depends on address. Use the postcode checker above to confirm exact deals.

What broadband packages can you get?

NOW has kept things simple. There are three full fibre broadband packages to choose from, all on a 24-month contract.

  • Full Fibre 75 – £23 a month
  • Full Fibre 100 – £25 a month
  • Full Fibre 300 – £30 a month

There’s no setup fee, no delivery charge, and every package comes with the Wall to Wall WiFi Guarantee. Coverage is already strong, with around 51% of UK homes able to order. If you’re searching for “NOW TV broadband deals for new customers”, these are the ones you’ll find in 2025.

Unlike Sky, there are no gigabit or multi-gigabit plans here. The focus is squarely on entry and mid-tier fibre speeds, enough for smaller households, couples and families that stream, browse and work from home without needing anything faster.

What about NOW TV?

NOW TV is still around, running alongside broadband. You can add flexible TV passes for Entertainment, Cinema, or Sports, all on rolling monthly terms. It’s very different from Sky TV. There’s no satellite dish, no long contract, and no bundled add-ons you may not want. Just log in to the app and stream.

This is where NOW still stands out. If you want broadband and TV together but don’t fancy a two-year Sky TV bundle, NOW lets you pick and choose. That’s why it still shows up in searches like “NOW TV broadband and phone deals” and “NOW TV broadband deals for pensioners”.

Contracts, 12-month options and mid-contract price rises

The full fibre packages are all on 24-month terms. However, NOW still mentions two styles of contract in its “Broadband & Calls” documentation for older FTTC services: a Saver Plan with a 12-month minimum term, and a rolling 30-day No Contract Plan. These are only available in limited areas now, but they answer the common question “who still offers 12-month broadband deals?”.

Price rises are worth calling out. Sky announced an average 6.2% increase in April 2025, and NOW itself confirmed that from 4 July 2025, broadband membership prices for Fab Fibre, Super Fibre and Brilliant Broadband would go up by £3 per month. Customers were given a 31-day penalty-free exit window.

From January 2025, Ofcom’s new rules banned inflation-linked rises in new contracts. Providers now have to list any increase in pounds and pence up front. That’s good news, but only applies to new sign-ups after the rule change.

Routers, Wi-Fi guarantees and the NOW Hub 2 problem

New NOW Broadband customers get the Sky Broadband Hub as standard. It’s a decent router, though not Wi-Fi 6, and you can pay extra for Sky WiFi Max with mesh pods if you want stronger coverage.

NOW also includes the Wall to Wall WiFi Guarantee. That means at least 3Mb per second in every room, or you get money back as credit. It’s not a high bar, but it’s better than nothing, and it helps with complaints about “NOW TV internet so slow” by giving you some fallback if coverage really isn’t up to scratch.

For long-time customers still on the NOW Hub 2, there’s an important update. Support and security updates end on 31 July 2025. If the hub fails after that, there’s no automatic replacement, but you can leave without early termination charges. That’s one of the bigger drawbacks with NOW Broadband in 2025.

Speeds and guarantees

Speeds on NOW’s full fibre packages are clear: 75Mb, 100Mb or 300Mb averages. Upload speeds depend on the network but are typically 20Mb, 30Mb and 50Mb. For most households, even 75Mb is enough to stream HD Netflix, video call on Zoom, and game online at the same time.

Sky’s platform includes a minimum guaranteed download speed to the hub. If the line falls below that minimum for three days in a row and the provider can’t fix it, you can cancel.

If you’re seeing slowdowns on NOW Broadband, the main culprits are either FTTC lines (still using copper from the cabinet), poor Wi-Fi setup, or using the ageing Hub 2. Upgrading to full fibre, improving your Wi-Fi layout, or switching to the newer Sky Hub usually sorts it.

Home Phone

Full fibre plans are broadband-only. The old Broadband & Calls packages bundled line rental and optional call packages, and they still exist in the small print, but they’re not the default option any more. If you still want a home phone, you’ll need to look at other providers or keep your existing line separately.

Social tariff

NOW Broadband Basics was a social tariff designed for people on Universal Credit and other benefits. It offered around 36Mb for about £20 a month. Availability has changed, and some consumer guides suggest it’s no longer open to new customers. Sky’s own social tariff may be the better option if you’re eligible.

Switching is easier now

Since September 2024, the UK’s One Touch Switch system has been in place. That means you only need to contact your new provider when switching. They handle the process, including cancellation of your old service. It’s simple, and it applies if you move to or from NOW Broadband.

Using your own router

On FTTC lines, NOW (like Sky) uses DHCP Option 61 (also called MER) instead of PPPoE. Many third-party routers don’t support this, so you may struggle to connect without the Sky Hub. On full fibre, it’s easier: connect the Openreach ONT to your own router’s WAN port. Just keep in mind you won’t get support or the Wi-Fi guarantee if you don’t use the supplied hub.

Customer service and complaints

Ofcom data shows NOW Broadband received higher-than-average complaint levels in 2024, while Sky itself had fewer. That suggests service quality isn’t the strongest point for NOW. On the plus side, NOW is part of the Automatic Compensation Code, so you’ll get paid automatically if there are delays in activation, repairs or engineer appointments.

Pros and cons

Pros

  • Very cheap broadband at 75Mb, 100Mb and 300Mb speeds
  • Free setup and delivery
  • Wall to Wall WiFi Guarantee
  • Easy switching with One Touch Switch

Cons

  • Prices can rise during the contract (and did in July 2025)
  • Router is basic compared to Sky’s WiFi Max
  • Support for NOW Hub 2 ends in July 2025
  • Higher complaint levels than some competitors

Who is NOW Broadband best for?

NOW Broadband is best suited to smaller households and families who want reliable internet at the lowest price. It’s also good for renters who can accept a 24-month contract, and for anyone upgrading from an FTTC line where speeds were capped by copper.

If you want the cheapest full fibre, NOW is hard to beat. If you want Wi-Fi 6, mesh systems, or gigabit speeds, Sky, BT, Virgin Media or Vodafone will give you more choice.

Is NOW Broadband and NOW TV worth it?

NOW Broadband is one of the best budget broadband providers in 2025. The packages are simple, the prices are low, and setup is free. You don’t get the latest routers or the fastest speeds, and prices can rise mid-term, but that’s the trade-off.

For people looking for “NOW Broadband review” or “NOW TV broadband deals”, it’s clear why NOW still appeals. You get affordable fibre, optional NOW TV streaming on rolling passes, and the backing of Sky’s network. The drawbacks with NOW TV and broadband are real, but for households who just want a cheap and reliable connection, it’s an option well worth considering.