Broadband Analyst Team | Editorial Policy & How We Review UK Broadband

BroadbandAnalyst.co.uk is written and maintained by the Broadband Analyst Team — a small editorial team focused on UK broadband reviews, comparisons, and practical advice.

Our goal is simple: help you choose the right broadband package with clear, realistic guidance, not marketing fluff.

What we do

We publish:

  • Broadband provider reviews
  • Broadband deals reviews
  • Guides on broadband technology, providers, deals and routers
  • News related to broadband and telecom industry

How we review broadband packages

We aim to keep reviews consistent so you can compare products fairly. Each review is based on:

1) Plan specs and network type

We assess the basics first:

  • Network type (FTTP/FTTC/cable) where relevant
  • Advertised download/upload speeds and typical speed ranges
  • Contract length, setup fees, and equipment included

2) Router and in-home performance

We look at what you actually get in the box:

  • Router model and Wi-Fi standard (Wi-Fi 5/6/6E/7 where applicable)
  • Ethernet ports and key connectivity features
  • Practical expectations for coverage and stability (and when mesh is worth it)

3) Real-world suitability

We evaluate how a provider or plan fits common usage:

  • 4K streaming, video calls, large downloads
  • Multiple users/devices
  • Online gaming (latency/jitter considerations)
  • Upload-heavy use (cloud backups, content creation)

4) Value for money

We compare:

  • Introductory pricing vs. standard pricing
  • Expected annual cost (where pricing is clear)
  • What similar speed tiers cost across major providers

5) Customer experience signals

Where available, we consider reputable public sources such as:

  • Official provider information (package details, router specs, terms)
  • Regulator/industry guidance (e.g., Ofcom rules and consumer info)
  • Widely used review platforms and consumer reporting
    (We don’t treat any single source as perfect — we use them as supporting context.)

Updates and corrections

Broadband pricing and product bundles can change quickly.

  • Review pages show a published date and may show a last updated date.
  • We update content when there are meaningful changes such as:
    • price changes, contract changes, or new bundles
    • router/hardware changes
    • speed tier changes or availability updates
  • If you spot something that looks wrong, please contact us and we’ll investigate.

Editorial independence and how we make money

BroadbandAnalyst.co.uk may earn a commission when you click certain links and then buy a broadband package.

This does not affect:

  • which providers we review
  • our ratings, verdicts, or comparisons

When there is an affiliate relationship, we aim to make it clear near key call-to-action buttons and links.

Ratings and scoring

Some reviews include a score (for example, 4/5). Scores reflect our editorial judgement across:

  • performance expectations for the tier
  • hardware and in-home experience
  • overall value vs. alternatives
  • clarity of terms and the overall package

Different readers have different needs — a package that’s great for a large household may be overkill for a single user. We try to explain who each package is best for.

Contact

If you have a correction request, partnership enquiry, or question about our reviews, you can contact us here: