Virgin Media brings Tubi streaming to TV customers at no extra cost

Virgin Media customers now have another free streaming option available through their TV boxes. Tubi, the ad-supported service owned by Fox Corporation, has been added to Virgin TV 360, Stream and V6 platforms, giving users access to a wide catalogue of on-demand films and television without adding anything to their bill.

The app is integrated directly into the existing Virgin TV interface. That means customers can find and open Tubi using the same menus they already use to access Netflix, BBC iPlayer, ITVX and Disney+. Once the box is connected to broadband, Tubi can be used immediately without requiring a separate device or subscription.

Tubi added to Virgin Media’s TV platforms

Virgin Media has rolled out the Tubi app across its TV 360, Stream and V6 boxes. If you’re using one of these, the app should now be visible within the main TV interface, alongside other built-in streaming services.

Tubi is free to use. It doesn’t require a separate subscription or paid add-on. Instead, the platform is funded by showing advertising during shows and films. Virgin TV customers can use it alongside their existing apps, without changing their contract or making any upgrade.

From Virgin Media’s point of view, Tubi expands the pool of free, ad-supported streaming services available through its TV interface. At a time when many households are trying to manage streaming spend, adding more built-in options helps keep the TV platform relevant without increasing customer bills.

What Virgin TV users get with Tubi

Tubi is owned by Fox Corporation and focuses entirely on free, ad-supported video content. The service is available internationally and reports more than 100 million monthly active users worldwide. In the UK, it offers a large library of on-demand films and television shows.

Tubi says its UK content catalogue now exceeds 60,000 titles. These include popular films such as Zombieland, Baby Driver, La La Land, Bend It Like Beckham, Jack and Jill, and Robin Hood (2018) — alongside a broader mix of older content, genre titles, documentaries and niche programming.

The app works like a typical video-on-demand service. Viewers select what they want to watch, sit through a short pre-roll advert, and experience a few ad breaks during the programme. For households cutting back on streaming costs, it offers a way to expand choice without committing to another monthly charge.

In addition to on-demand content, Tubi now offers a growing number of FAST channels — short for Free Ad-Supported Streaming Television. These are always-on channels that continuously play themed content, such as crime shows, comedy series or action films. In the UK, Tubi has launched over 30 of these FAST channels, partnering with major content providers including Lionsgate, A+E, Banijay and FilmRise.

How to use Tubi on Virgin TV 360, Stream and V6

Tubi is now accessible directly through the Virgin TV apps menu. Customers can launch it just as they would any other app, using their remote to open and browse the catalogue.

The app does not require payment or a Virgin-specific upgrade. Users may choose to watch content immediately or optionally register for a free Tubi account. Creating an account allows users to mark favourites or pick up where they left off across devices. Either way, there are no additional charges from Virgin or Tubi to use the app.

All viewing is streamed, so a broadband connection is essential. If you’re on Virgin Media broadband, performance should be consistent with other streaming apps — though any heavy use will still count toward usage limits on older or bundled plans. For those who use another broadband provider alongside Virgin TV, Tubi will stream over that connection.

The app is fully embedded in the Virgin TV interface, meaning it appears alongside other services. You can switch between Tubi, Netflix, ITVX, Pluto TV or Virgin’s own on-demand catalogue using the same remote control and home screen.

More free content on Virgin’s app-focused platform

Virgin Media has spent the last few years evolving its TV service into an app-driven environment. The 360, Stream and V6 boxes all prioritise a single-screen interface that blends live TV, recordings, subscription apps and free on-demand services in one place.

Most households will already be familiar with the paid apps on the platform — including Netflix, Prime Video, Paramount+, NOW and Disney+. But Virgin has also invested in increasing the number of free services available, such as BBC iPlayer, All 4, My5, Pluto TV and now Tubi.

Throughout the past year, Virgin Media O2 has highlighted the added value available across its TV offering. That’s included temporary Ultra HD access windows and expanding its own set of themed FAST channels. Tubi fits naturally into this wider strategy — giving customers even more free content from within the Virgin TV ecosystem.

For Virgin, it’s another way to retain customer engagement without increasing costs. For Tubi, it opens up a large new audience of UK viewers who may not have downloaded the app elsewhere.

What Tubi means for Virgin TV households

The addition of Tubi brings a simple benefit: more free content in the same interface. If you’re a Virgin TV customer with a compatible box, you now have access to another source of films, series and FAST channels without needing to set up a separate device.

Tubi isn’t likely to replace subscription platforms for most people. The content leans toward older titles and classic studio libraries. There are advertising breaks during content, and the catalogue includes a mix of mainstream and niche material. But as a free extra, it offers variety — especially useful for film nights, occasional background viewing, or exploring genres that don’t get top billing on premium services.

For households scaling back on paid streaming plans, Tubi offers a way to keep entertainment options broad without additional monthly fees. The only trade-off is ad-supported delivery — so viewers will need to accept advert breaks during viewing.

The app also adds depth for families, children’s content and genre-specific categories. As always, parents should still check content ratings and apply parental controls, but having a free app like this built into the main Virgin box expands flexibility without needing to leave the core interface.

Tubi and the wider growth of ad-funded streaming

Tubi’s arrival on Virgin TV reflects a bigger trend in UK viewing habits. Ad-funded streaming services — often referred to as AVOD — are becoming standard parts of TV platforms as more households reconsider how many subscriptions they want to keep active.

Other free services such as Pluto TV, Amazon Freevee, and YouTube’s film section are competing for the same space. Many are now complemented by FAST channels that replicate the feel of traditional TV, but without monthly charges.

Pay TV providers and smart TV makers are adjusting in response. By adding apps like Tubi directly to their platforms, they position themselves as aggregators of both paid and free content — helping customers navigate the entire mix from one screen.

Virgin’s integration of Tubi follows that logic. Its TV boxes now combine live channels, premium apps, free apps, and on-demand content under a single interface. For viewers, the result is more viewing options without increasing spend — provided they’re willing to watch adverts.

Whether Tubi becomes a regular destination on the Virgin remote will depend on individual tastes and how its catalogue compares to rival services. But as another free app built into the platform, it strengthens the wider move toward choice and flexibility in the UK’s shifting TV landscape.